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  • Published: 25 May 2026
  • ISBN: 9780241770511
  • Imprint: Puffin
  • Format: Paperback
  • Pages: 40
  • RRP: $24.99

Is This a Plum?




A deeply satisfying, laugh-out-loud treasure trove of visual tricks and rhyming reveals, destined to become a picture-book classic!

\"Clever, satisfying, and silly, this is Each Peach Pear Plum for a new generation.\" The Bookseller

\"Teaches that things aren’t necessarily what they seem and encourages little fingers to explore. It’s a beautifully illustrated book to treasure.\" Daily Mail

This deceptively simple picture-book by father-and-son duo Dan and Finn Ojari uses bold, stylish art, rhyming call-and-response text, and clever cut-through holes that play with shape and colour to create a deeply satisfying read-aloud experience for children of two and up and their adults.

Through the hole in the page, you might see a plum . . . or a spider . . . or a spoon. But turn the page to see the full picture and – SURPRISE! – it's something unexpected: the moon, a tiger, even a hippo’s bum! A delightfully clever picture book full of visual tricks and rhyming reveals to inspire wonder while making you chuckle.

  • Published: 25 May 2026
  • ISBN: 9780241770511
  • Imprint: Puffin
  • Format: Paperback
  • Pages: 40
  • RRP: $24.99

About the author

Dan Ojari

Dan Ojari is an Oscar-nominated director and writer, alongside making children's books and the occasional wooden spoon. As a boy, his mum home-educated him and his four siblings, which meant he could spend a lot of time drawing and dreaming. Dan now lives in Bristol, working at Aardman Animations by day and by night is often reading a book with his wife, two sons and identical black cats.

Praise for Is This a Plum?

'With Is This a Plum? Ojari shows that he is a talented new star on the picture book scene’ – Children’s Book of the Month, The Bookseller.

The Bookseller, The Bookseller