Testimonials

Pfizer Animal Health

"Pfizer Animal Health has worked with DK and Penguin for several years, both here in Australia and overseas.  Our branded books are distributed throughout Veterinary Surgeries to pet owners with great success, and have become a mainstay of our marketing plans every year. 

We know that DK will deliver our books to specification and budget and look forward to continuing our partnership in the future."

Matthew Cragg 
Marketing Manager

Pfizer Animal Health, Australia

The Weekly Times

"The Weekly Times has worked together with Penguin to deliver a value add offer for its annual subscription campaign for quite a few years now. Penguin always have a great range of titles so there is always a well targeted product available that fits with our brand.

Penguin have always been a wonderful promotional partner and a great team to work with."

Jessica Young
Marketing Manager
The Weekly Times

Frost Promotions

On reviewing how to enhance sales over the Christmas period we looked at a gift with purchase and what better way than adding a book. We approached Penguin and with their help selected a small range of books with corresponding products. The books offered have a high perceived value but are great value for money and the promotion was a huge success.

This success has meant that it has become an integral part of what we do each year and will continue to do so in the future.

The staff at Penguin are professional, helpful, but above all friendly. I look forward to working with them in the future.

Tracey Mclean
Product Developer – Frost Promotions
www.frost.com.au

Jones Lang LaSalle

"As a shopping centre we are always looking for quality gift with purchase promotion ideas that will drive customers to increase their average spend.

Penguin have worked in partnership with our Centres on a number of occasions to provide quality cook books and children’s books that fit our demographic and aid our objective of driving sales.  We look forward to working with Penguin in the future to explore more cost effective promotional ideas."

Toowoomba Kmart Plaza
Jones Lang LaSalle

St John Ambulance Australia

"St John Ambulance Australia has worked with DK since 1998 producing new editions and updating our two publications as required.

The Carer’s Handbook is a great resource particularly for our volunteer Community Care members and First Responders providing volunteer services to the community in Australia. The First Aid for Babies and Children Fast is used in conjunction with our first aid course designed for Parents, Guardians and Carers of babies and young children up to 12 years of age.

Both of these publications have been a great success."

Gabrielle Lheude
National Publications Manager
St John Ambulance Australia

AHM Total Health

"AHM Total Health has purchased health-related books from Penguin Group for more than five years now.

Throughout that relationship, we've been impressed with the focus on quality and responsiveness. We’re currently hoping to expand the variety of books we offer and Penguin Group will be a key part of that strategy."

AHM Total Health
AHM Health Insurance

The Marketing Store

We have worked with Penguin very closely to develop strong marketing campaigns on behalf of our clients.

They have an extensive range of titles, combined with an in depth knowledge of those best placed to appeal to a specific target market.

With the right title and right promotional support, I believe Penguin can definitely help to deliver real added value for our shoppers. With such a fantastic portfolio and such a dedicated and helpful team, I have found working with Penguin to be exciting both on a professional and personal level.

Helen Beard
Account Director
The Marketing Store

News Limited - Herald Sun & Sunday Herald Sun

The Herald & Weekly Times Marketing team collaborated with the Penguin Corporate Sales department to come up with a unique concept; the taste.com.au mini cookbook collection.

Our readers appreciate fine food and enjoy seeking inspiration from celebrity chefs and cooks and with this key insight in mind HWT and Penguin collaboratively developed this concept.

The first taste.com.au mini cookbook collection launched in October 2010 containing ten abridged versions of cookbooks from popular Australian and overseas chefs and cooks in a mini format.  Our readers were offered exclusive, miniature versions of best-selling cookbooks from the likes of Jamie Oliver, Donna Hay and Stephanie Alexander and many more at an accessible price. The promotion provided long-term branding benefits for taste.com.au, our regular newspaper feature and digital food hub, and significantly increased sales of the Herald Sun across the 10 day campaign.

Due to this success in October 2011 we ran a second series of the taste.com.au mini cookbooks including more high profile chefs such as George Calombaris and Gary Mehigan.  In addition to this, our sister metropolitan newspapers around the country in New South Wales, Queensland, South Australia, Western Australia and Tasmania have taken up this concept in their respective markets, with success. An unexpected reward and recognition of the campaign has been the nomination of the taste.com.au mini cookbook collection for finals of the International Newspaper Marketing Awards at the World Congress in Los Angeles in 2012.

The Penguin team are a delight to work with and understand the need to manage projects on brief, on time and to budget and deliver innovative design and high quality products for our customers.

The Herald & Weekly Times Marketing Department will continue to work with the Penguin Corporate Sales team,  and look forward to future joint endeavours.

Jess Young, Genelle Richardson & Monica Kent-Giles
The Herald & Weekly Times Marketing Department
www.heraldsun.com.au

Apollo Marketing

"When we were briefed by the Nutricia Karicare Toddler formula team for a quick-to-market, gift with purchase style promotion in pharmacies nationwide, we felt that Penguin Books would be a perfect fit.

A key requirement for the gift with purchase premium was that it held a high perceived value for Nutricia’s consumers, and could also be produced and distributed nationally within just a few weeks of the initial project briefing.

Working with Penguin, we were able to secure four titles from the Puffin Baby Book series for the promotion. Furthermore, Nutricia logo stickers were also produced by Penguin and attached to the front cover of each book. This ensured ongoing branding for Nutricia Karicare Toddler formula in each claimant’s home.

The promotion was a huge success for Nutricia leading to fantastic sales results during the promotional period. It was also awarded both a Gold and Silver trophy at the 2008 Australasian Promotional Marketing Association Star Awards. Working with the Penguin team was a pleasure. I, and the Apollo Marketing Group, would not hesitate to use Penguin titles in the future, as valued premium items for a variety of our clients."

Lizzie Pobiega
Account Director
Apollo Marketing Group

Grand Pacific Tours

"When deciding upon a significant value added bonus for us to coincide with our advertising and promotional activities, we researched quite a number of guide and pictorial books on New Zealand. We found that the DK Eyewitness Travel Guide to New Zealand was a stand out from what was on offer due to its clarity, layout and easy to read format. The Guide is comprehensive yet easy to read; offering detailed information, maps, images and historical background on each area.

The books have been very successful and we use them mainly as a bonus offer with our advertising around the country.

We also use them as a booking incentive at Trade Shows and our ‘New Zealand Comes To Town Days’ in conjunction with Travel Agents

We have found that the Guide has been accepted by our travellers as a useful tool to enhance their experience of New Zealand in conjunction with our Coach Tours. They have been very well received and no doubt we shall be looking at another print run for next year."

Peter Harding
Managing Director
Grand Pacific Tours Pty Ltd

Creata

"Please thank your Team for their willingness to support us achieve this project. Your flexibility, responsive service and professionalism enabled us to deliver to our client in what appeared an impossible task in the timeline."

Joanne Tralaggan
Sr Account Manager - Family Marketing and Promotions
www.creata.com