Why is there more chance we'll believe something if it's in a bold type face?
Why are judges more likely to deny parole before lunch?
Why do we assume a good-looking person will be more competent?
The answer lies in the two ways we make choices: fast, intuitive thinking, and slow, rational thinking. This book reveals how our minds are tripped up by error and prejudice (even when we think we are being logical), and gives you practical techniques for slower, smarter thinking. It will enable to you make better decisions at work, at home, and in everything you do.
'There may be no other person on the planet who better understands how and why we make the choices we make. This absolutely amazing book is a must read for anyone with a curious mind' Steven D. Levitt, co-author of Freakonomics
'A masterpiece . . . compulsively readable . . . one of the greatest and most engaging collections of insights into the human mind I have read' Financial Times
'A landmark book.' Nassim Nicholas Taleb, author of The Black Swan
'Terrific . . . full of brilliant anecdote and wisdom' Tim Adams, Observer, Books of the Year
Format & Editions
July 2, 2012
Penguin Press (UK Adult)
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