Flipnosis

Flipnosis

The Art of Split-Second Persuasion

By Kevin Dutton

Brilliant, funny and provocative exploration of instant persuasion, based on research with con-men, psychopaths, advertisers and many more.

‘What if I were to tell you that a psychopathic arsonist might also be the person most likely to save you from a burning building?’ *This book is about a special kind of persuasion: ‘flipnosis’. It has an incubation period of just seconds, and can instantly disarm even the most discerning mind. Flipnosis is black-belt mind control. It doesn’t just turn the tables, it kicks them over. *From the malign but fascinating powers of psychopaths, serial killers and con men to the political genius of Winston Churchill – via the grandmasters of martial arts, Buddhist monks, magicians, advertisers, salesmen, CEOs and frogs that mug each other – Kevin Dutton's brilliantly original and revelatory book explores what cutting-edge science can teach us about the techniques of persuasion.

Format & Editions

Paperback

9780099505624

May 2, 2011

Arrow

RRP $24.99

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EBook

9781446440995

May 2, 2011

Cornerstone Digital

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