Ross Honeywill's books have been published in Australia, New Zealand and mainland China. The author of two business books, as well as a number of non-fiction books, his titles include I-Cons, NEO Power and Lamarck's Evolution. The critically acclaimed Lamarck's Evolution was launched at the 2008 Melbourne Writers Festival. A social and consumer behaviourist, Ross advises clients predominantly in Australia and North America and is frequently quoted as a commentator on social change. He lives in Tasmania.